Customer feedback
Put genuine feedback in the right place.
Choose accurate customer comments that help answer a prospective customer’s question.
Read feedback for the details customers noticed. Communication, clarity and how a particular problem was handled can be more informative than a general expression of satisfaction.
Ask for permission where needed and preserve the meaning of a customer’s words. Avoid rewriting a quotation to claim an outcome the customer did not describe.
Use feedback to improve the experience as well as to present it. Repeated questions or frustrations can point to information that belongs on the website.