Website measurement
Define what a useful website action looks like.
Decide which customer actions matter before choosing what to count.
Begin with the action your business wants the website to support: a relevant inquiry, a booking request or an online order. Define it precisely enough that the team agrees on what it means.
A button click and a completed inquiry are different events. Keep those distinctions visible when reviewing the customer journey.
Use measurement alongside business feedback. Your team can help explain whether inquiries are relevant and which questions still need better answers on the site.